We developed a vibrant and community-driven social media presence for Que Chula Tacos, leveraging engaging content to connect with local audiences, particularly the UNC Chapel Hill community. The Instagram page is designed to blend brand personality with interactive elements that encourage customer engagement.

Key Features of the Social Media Strategy:

✅ Mouth-Watering Food Photography: High-quality images of signature tacos, enchiladas, and Mexican delicacies designed to entice followers and drive foot traffic.

✅ Promotions & Specials: Regular updates on limited-time offers, happy hour deals, and exclusive discounts to keep customers engaged and incentivize visits.

✅ UNC Community Engagement: Fun, shareable content tailored for UNC students, including memes, humorous food-related quotes, and interactive campaigns.

✅ Interactive & Relatable Content: Polls, Q&A sessions, and challenges that encourage participation, helping build brand loyalty and word-of-mouth marketing.

✅ Event Promotion: Posts highlighting live music nights, game-day specials, and campus-related benefit events to draw in the local student crowd.