We developed a heartfelt and community-focused social media presence for Mama Dip’s Kitchen, a cherished Southern country kitchen known for its homestyle cooking and rich heritage. The Instagram page reflects the restaurant's commitment to preserving its legacy while engaging with its audience.
Key Features of the Social Media Strategy:
Community Engagement: Encouraging followers to support the restaurant by participating in local polls and awards, as seen in posts prompting votes through links provided by local magazines.
Celebrating Legacy: Sharing nostalgic content, such as throwback posts highlighting features in regional publications like Our State Magazine, to honor the restaurant's history and its founders.
Promotions of Specials: Announcing seasonal offerings and special menus, exemplified by posts about Super Bowl specials, to attract customers during significant events.
