We developed an engaging and community-focused social media presence for Cold Stone Creamery Chapel Hill, leveraging local partnerships and strategic content to drive engagement and foot traffic.

Key Features of the Social Media Strategy:

✅ Special Promotions & Limited-Time Offers: Frequent posts highlighting new flavors, seasonal specials, and in-store deals to attract customers.

✅ Community Collaboration: Partnering with the Chapel Hill Visitors Bureau to increase brand visibility and engage with a wider local audience.

✅ Customer Interaction: Encouraging user-generated content, reposting customer photos, and responding to comments to build a loyal online community.

✅ Event & Holiday Campaigns: Themed promotions and festive offerings tied to major events, holidays, and campus activities.

✅ Local Engagement: Targeted content tailored for UNC students and Chapel Hill residents, making Cold Stone a go-to dessert destination.