We developed a comprehensive branding kit for Cates Family Care Home, ensuring a cohesive and professional visual identity. This brandbook serves as a guide for maintaining consistency across all touchpoints, from digital presence to print materials.

Key Elements of the Branding Kit:

✅ Color Palette: A carefully curated selection of colors, including Kelly Green, Robin Egg Blue, Celeste, Battleship Gray, and Maize, designed to evoke trust, comfort, and care.

✅ Typography: A refined combination of Marcellus (for headings and the logo) and Ubuntu (for body text), striking the perfect balance between elegance and readability.

✅ Logo Design: A versatile logo system featuring a heart icon and custom typography, adaptable for different applications, including horizontal and stacked variations for various backgrounds.

✅ Brand Application: Clear usage guidelines for logo placement, typography, and colors to ensure brand consistency across all platforms.

✅ Mission & Vision Statements: Thoughtfully crafted statements that encapsulate Cates Family Care Home’s commitment to providing compassionate, high-quality care.